Connect product discovery to profitable orders.
Find the products that can support acquisition
Revenue alone does not show which products can sustain paid growth. Start with margins, stock availability, average order value and fulfilment costs. We use those commercial inputs to prioritise categories and offers, so campaign activity reflects what the store can realistically sell and deliver.
Make product information work harder
Customers need enough detail to choose with confidence: clear images, specifications, variants, availability and delivery information. Search-friendly category pages can support discovery while product-page improvements address purchase questions. Campaign landing pages should match the offer and product selection that brought the shopper there.
Help shoppers choose with confidence.
Answer the questions that stand between product discovery and checkout.
Everyday
stoneware mug
R320 Example price
350 ml · Ceramic · Dishwasher safe
Remove friction from basket to checkout
Unexpected delivery costs, unclear returns information and difficult mobile forms can interrupt a purchase. We review the journey from product selection through payment confirmation and agree focused improvements. Campaigns across Google and Meta should use accurate product information and reflect stock and offer changes.
Separate reported revenue from business performance
Review purchase events for duplication, missing values and currency consistency. Advertising-platform attribution and store revenue will not always match, so we explain the measurement boundaries. Where data is available, assess acquisition cost alongside contribution, refunds and repeat purchasing instead of relying on return on ad spend alone.